Smart purification for a diverse community

Eureka Forbes Ltd. Design

Across the world, water has many sources and therefore contains different impurities. In an average urban home, there is a need for a purifier to adapt to the input water conditions in a smart way, addressing this disparity effectively.


Bringing premium styling and modularity to the largest selling electric water purifier in India, Magna was tailored to meet the growing needs of an urban home. Magna represents classical design principles in action. Magna uses a smart circuit to sense input water and apply different technologies in real-time to address impurities in changing input water – a first in this category. Encasing several innovative technologies within a single efficient compact body, it is designed to be flexible yet ergonomic under different use-cases. The design also ensures a build quality for extensive use. Recipient of the Golden Peacock Award.

Product Magna
Industry Appliances
  • Design
  • Engineering
  • Prototyping


Similar Work

Let’s connect

Start a project

Future Factory helps deliver business impact through design. Contact us for more information on how we can help.

Join our team

Do you want to create transformation change through design? Read more about open positions.

Join our community

We actively engage in conversations and help build interesting points of view. Sign up to join our community.