Future Factory

  • Preserving food for the other 72 million…

    RESEARCH+
    STRATEGY
    INDUSTRIAL
    DESIGN
    DEVELOPMENT

    In late 2010 Godrej & Boyce approached Future Factory to augment their efforts on refrigeration possibilities for the 72 million Indian households that are frequently without electricity.

     

    At the outset, the team began by a review of design possibilities. It soon became clear that the product had the potential to be truly iconic, and design could help it make history. What followed was a technology lab where engineers, designers and social scientists worked together to innovate on design and manufacturing, and used it to cloak Chotukool in a design that is both aspirational and affordable.

  • When new still looks
    the same!

    RESERCH &
    STRATEGY
    INDUSTRIAL
    DESIGN
    DEVELOPMENT

    Aquasure’s new and advanced purifier looked remarkably similar to basic filters that did little to make water safe.


    The Future Factory team began by conducting a design research study that spanned different geographies and usage patterns to understand the context of the new offering. They soon discovered that the trick lay in working with associated product semantics. By designing for an appliance-like aesthetic, the product could be re-positioned in a new category, viewed as an improvement to basic filters. NEMO as it was fondly called internally, broke all current paradigms and helped re-create consumer perception about water purifiers.
  • Storytelling by
    Design…

    RESERCH &
    STRATEGY
    INDUSTRIAL
    DESIGN
    DEVELOPMENT

    When Eureka Forbes decided to revamp the look of its RO purifier, Future Factory realized the opportunity lay in showcasing the technology through design.


    Using TPA’s * Future Factory designed ENHANCE to showcase the technology in terms of consumer benefits, allowing the product to pitch itself to its consumers.

    ENHANCE sales post the new launch hit an unprecedented high taking sales benchmarks to a new level.
  • What you see is
    (not only) what
    you get…
    RESEARCH+
    STRATEGY
    INDUSTRIAL
    DESIGN
    DEVELOPMENT

    Reducing the footprint by 60%, overhauling serviceability in totality, and managing inventory of parts, are just some of the invisible improvements in Eureka Forbes’ high end cooler.

    On conducting a tear-down of the cooler, the team at Future Factory saw much potential is re-engineering the product for better ergonomics, serviceability and parts management. With the result that the brief had a strong engineering skew aside from the design element. Moving way past aesthetics into the heart of the product. Improving efficiencies in all aspects of the consumer-product interface.

  • Salesman
    Can your
    product be its own salesman?
    RESEARCH+
    STRATEGY
    INDUSTRIAL
    DESIGN
    DEVELOPMENT

    When a category becomes dominated by cleverly coined technology buzzwords words, it begins to hit a blind spot in people’s minds.

    When designing a new range of appliances, the Future Factory team observed that technology could still sell, people just need to experience it in a different way. The Eon range of refrigerators was designed around visible technology, making the benefits visible and believable. It’s success spawned a series of Eon appliances bringing India’s oldest refrigerator brand back into the game.

  • “Cool” should
    not have to cost
    more…

    RESEARCH+
    STRATEGY
    INDUSTRIAL
    DESIGN
    DEVELOPMENT

    Cool objects are usually built to be expensive. When Godrej Appliances approached us to design their entry level refrigerator, we saw the design challenge as incorporating nifty and funky into what seemed an impossible cost brief.

    The Edge series of refrigerators not only packed more functionality than others in its class, it also did it at an unbelievable price point. Allowing Godrej to reclaim the no 1 spot in the belly of the market.

  • Is this ‘Aquaguard’
    water ?

    RESEARCH+
    STRATEGY
    INDUSTRIAL
    DESIGN
    DEVELOPMENT

    ...is a common refrain heard in all Indian restaurants and homes.

    The name Aquaguard is synonymous with pure water across all social classes of the 1 billion people of India. Yet the consumer did not associate the brand with the product she buys. Future Factory worked on building a visual identity that resolved the brand positioning into a sharply defined visual language. Serving as a guideline for all design efforts on the brand.

  • Stretching the rupee on
    design…

    RESEARCH+
    STRATEGY
    INDUSTRIAL
    DESIGN
    DEVELOPMENT

    Smart new product development balances ambitious leaps with smaller steps, improving the return on design investment.

    I-fresh was visualized as a design effort to breathe a new lease of life into its predecessor, Eon. Following the product strategy, over the years many such design interventions worked closely with brand initiatives to extend the life of the NPD effort and deliver a better design ROI.

  • Strategizing
    the future of
    refrigerators

    RESEARCH+
    STRATEGY
    INDUSTRIAL
    DESIGN
    DEVELOPMENT

    Building the next generation of refrigerators is more than forecasting future trends. Its also about taking a leap into
    what alternate future could exist if we did something special today.


    For a leading appliance major, the Future Factory team worked closely with business stakeholders to strategize such possibilities and mark the roadmap for years to come.

  • Where fashion rules…

    RESEARCH+
    STRATEGY
    INDUSTRIAL
    DESIGN
    DEVELOPMENT

    The soft luggage industry is characterized by high fashion: innumerable variety, quick turnaround and low tooling costs.

    When the Future Factory team began working with India’s most prolific luggage brand, VIP; they started by an examination of what drives this industry.

    While the industry can be seen akin to fashion, it was hard to meet the pace of sku introduction owing to the manufacturing process...

  • ...The team worked for years with the brand, internalizing the manufacturing process, Once that was achieved, design was fun. Over years of work, the brand saw dozens of ranges and introductions, many of which turned bestsellers in the industry. Creating advantage by design.