Driving adoption, for a consumer product relaunch

Relaunch Centre for Behavioural Research

Induction cooktops were a new introduction in a market dominated by cooking gas and gas stoves. The global consumer durables giant, was looking to find some understanding that would help redesign the product, around user value and relevance.


The team worked with a human centred approach, assessing user behaviour and identifying potential unmet needs to redesign the product/service. The result was a set of programs that the cooktop could be designed around, reflecting user speak and actual use cases. The research effort advised the client on how to communicate the offering and also redesigned the product/service to address unmet Indian cooking needs, with a view to establish itself as a player that understands Indian consumers.

Industry Consumer Durables
Service Digital Strategy


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